The producing company of Al Morafa’a tv serial had not approached the American University in Cairo (AUC) in any manner to seek permission before featuring the University in the show, Ms. Reham Saad, Director of Media Relations in AUC, confirmed to The Insider.
Ms Saad was surprised by the role that AUC played in the serial, saying that it was “completely unnecessary and a lame attempt to enact our graduation ceremonies.”
“We even call the ceremony commencement rather than graduation!” She added.
According to Ms Saad, this is not the first time a production has breached the rights of the university, referring to the movie صعيدي في الجامعة الأمريكية (Saidi Fel Gam’a El Amrekeya), where the producing company was denied permission to film on campus, however, they went ahead and used the name of the university.
“The approval is discussed by different committees; however, the first thing I ask is how would it affect the university? If it is not adding to our message as a university nor our image, then frankly it is a waste of time,” Ms Saad explained.
On behalf of President Lisa Anderson, Ms Ranya Boraie, chief of staff in the president ‘s office, said that this is clearly a copyright infringement and that the issue has been transferred to the Office of Legal Affairs.
Unsurprisingly though, The Office of Legal Affairs is keeping the investigation process hush-hush and we are yet to hear from them what kind of actions are to be expected.
Ramadan’s new series Al Moraf’a (المرافعة), starring Bassem Yakhour, has used the brand name and logo of our university in its first episode.
The scene, that depicts a graduation ceremony in January 2010, focuses on how an NDP senior member is getting a special treatment and allowed to get through the metal detector though it beeped.
What do you think is the appropriate approach for the situation?